Lokmat Media Ltd. is a leading multi platform media company with interests in a diversified portfolio of publishing, broadcast, digital, entertainment, community and sports verticals. It has an employee strength of more than 3,000 and has a pan-India network of offices.
Lokmat is the market leader in terms of average daily circulation in the Marathi daily newspaper segment in Maharashtra and Goa. (Source: ABC Jan - Jun 2011). Lokmat has 11 Marathi editions covering entire Maharashtra and Goa. To cater to the local needs and dialect they also publish 46 sub editions, enabling it to customize content to cater to the interests of their readers in each market. Lokmat is published from Mumbai, Pune, Nagpur, Aurangabad, Nashik, Kolhapur, Jalgaon, Ahmednagar, Solapur, Akola & Panaji. Lokmat is the largest read regional newspaper of India (as per TR) and 5th largest in all India ranking
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‘Lokmat’ is the largest read regional language newspaper in India with over 24.19 million readers (Source: Total Readership, IRS ’11 Q4) and the No. 1 Marathi newspaper in Maharashtra & Goa states with 11 editions and a circulation of 1.66 million copies (Source: Audit Bureau of Circulation, Jan-June ’11). ‘Lokmat Samachar’, with 5 editions is one of the largest read Hindi daily in the state of Maharashtra with over 1.44 million readers (Source: Total Readership, IRS ’11 Q4). ‘Lokmat Times’ has 2 editions.
This itself shows that why prospective will want to go for this newspaper medium as their main medium for targeting the readers in MAHARASTRA.
Lokmat has 11 Marathi editions in Maharashtra covering the cities of Nagpur, Mumbai, Akola, Ahemdnagar, and Goa etc.
Lokmat also caters to the Marathi speaking population outside Maharashtra. It has editions in Indore (Madhya Pradesh) and Belgaum (Karnataka). On 21 April 2009, Lokmat launched its Goa edition (Marathi) primarily for the Marathi-speaking population of north and north-east Goa.
Well as usual the market to capture one of the most lucrative readership zone in MAHARASTRA is very tough with very close battle lines being drawn between Loksatta, Lokmat, Tarun Bharat, Daily Kesari etc.